What is the [specific competitive analysis] that our business proposal includes, and how can it effectively analyze, compare, and contrast the strengths, weaknesses, opportunities, and threats of the competitors in the market, while developing a competitive advantage and a unique value proposition for the proposed venture or initiative? Example: What is the competitive analysis for a new e-commerce fashion brand, and how can our proposal effectively use the SWOT analysis, the benchmarking, and the market positioning, while differentiating the brand from the established players in the industry, and targeting the niche and the emerging trends in the fashion market?