What is the [specific branding strategy] that our business proposal proposes, and how can it effectively create and communicate a unique and compelling brand identity, message, and personality, that resonates with the target customers and differentiates from competitors? Example: What is the branding strategy for a new coffee shop, and how can our proposal effectively use a combination of visual, verbal, and experiential elements, such as logo, tagline, store design, product quality, and customer service, to create a consistent and memorable brand experience that drives customer loyalty and advocacy?